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Boomerang Committee Home > About the Boomerang Committee
Boomerang Team Goals & Plans:
Goals:
· Bring back former residents back to Green County.
· Recruit new residents to Green County
· Communicate the assets of Green County to the younger current residents so that they will keep Green County top of mind in case they leave the area for school or work.
Target Audiences & Segments:
· Former residents of Green County
30-50 year olds
Retiring baby boomers
· Those new to Green County
30-50 year olds
Retiring baby boomers
· Business Owners & Entrepreneurs
· High school aged residents of Green County
In high school
Home schooled population
· Parents & grandparents in Green County who have children outside of the county
Action Plans:
Reunions: Communicate at reunions on why the former residents should consider moving back to Green County. Audiences: Former residents
· Create list of high school reunions and reunion contacts
· Create reunion area/tool on GreenCountySpotlight.com
· Distribute brochures at reunions
· Future Forward member to talk/participate at reunions where appropriate
· Possible “sponsorship” of reunions in the future
· Send post-reunion email to participants with information
Event Marketing: Use key county events as communication vehicles. Audiences: Former residents, new residents, parents/grandparents
· Distribute information, have booth, participate, sponsor, etc. as appropriate to event
· Create list of events. Possibly list on FutureForwardGC.com and ask for additions
Venue Communication Points: Distribute information at key venues around the county. Audiences: Former and new residents (primarily vacationers/visitors)
· Distribute brochures at key venues
“Plant the Seed”: Get the message to young kids/adults that Green County is a great place to return to before they leave:
· Talk &/or distribute information at high school key clubs, to scholarship recipients, at career days, etc.
· Partner with schools to bring in local business people to talk to students
· Work with local employers and Main Street to provide career exploration and learning opportunities for young adults
· Potential to form new break-out group in the future to focus on “planting the seed”
“Granny Effect”: Create a mail or email campaign to the residents of Green County to spread the message of Future Forward/Boomerang to their friends/children/grandchildren who live outside of Green County.
Available Careers: Communicate what types of careers are available in Green County.
· Create a careers section on GreenCountySpotlight.com. Highlight types of available careers, not job openings. Use examples and testimonials.
Business in Green County:
· Add information in communication materials targeted to business owners and entrepreneurs.